Agency OS 5.0 · runs inside Claude · works alongside your staff

A marketing team that already knows your business.

you say:

Start for $47 Check your own team, free Core $97/month. Full $197/month, first month $47. Cancel anytime.

You ask

In your own wordsWrite my sales page.

reads your brief
does the work in your voice
quality editor checks it
waits for

The real Agency OS office, with an example business. Drag to look around.

Your team

Strategist
Quality editor
Copywriter
Designer
Video producer
Social manager
Web and funnel builder
SEO specialist
Ads manager
Lead responder
Team lead
Sales prep
Back office

It does the marketing. It gets your sales ready. You do the closing. It runs on AI, trained on your business and your customer. It works alongside your staff, and nothing goes out until you say yes.

Muhammad Asmal giving a keynote in Miami — Miami · keynote

Mastermind group in San Diego — San Diego · mastermind

Muhammad Asmal speaking in Dallas — Dallas · mastermind

Workshop group in Miami — Miami · workshop

As featured in

Walk the floor

Every desk is a job in your marketing.

You tell the team about your business and your customer once. After that you ask for what you need, and the right desk picks it up.

Strategy and quality

Strategist

Learns your business and your customer, researches your market and shapes the offer everything else sells.

You can say“Research my market and my competitors”

Quality editor

Checks every claim, line and hook before work reaches you, and makes drafts read like you wrote them.

You can say“Critique this before it goes out”

Content

Copywriter

Writes your pages, emails, sales video scripts and posts in your voice, for the customer you described.

You can say“Write my sales page”

Designer

Turns the words into on-brand posts, carousels, ad images and page designs.

You can say“Make a carousel about this topic”

Video producer

Makes avatar videos, animated story ads, edited reels from your recordings and full video launches.

You can say“Edit my recording into a reel”

Social manager

Plans a month of posts, turns one video or article into posts for every platform and runs your comment-to-DM funnels.

You can say“Plan a month of posts”

Growth

Web and funnel builder

Makes the pages, funnels, websites and lead magnets your customers land on, and checks them for what stops people buying.

You can say“Build my funnel”

SEO specialist

Finds what your customers search for, on Google and in AI answers, and writes the pages and articles that answer it.

You can say“Write a blog post that ranks”

Ads manager

Plans and writes your Meta lead ads, sets them up, then tunes them as the results come in.

You can say“Write my Facebook and Instagram ads”

Lead responder

Answers your leads' questions and books them, trained on your business.

You can say“Answer my leads and book them, day and night”

Lead and support

Team lead

Checks in each morning and afternoon, picks today's job for the team and starts it when you say go.

You can say“What should I do next?”

Sales prep

Sales scripts, call prep and proposals.

You can say“Prepare me for this sales call”

Back office

Unpaid invoices, referrals, a cash-flow forecast and how-to guides for your staff.

You can say“Chase my unpaid invoices”

A marketing team costs money, and we show you where. Agency OS comes with your membership. Video, AI images and ad spend are paid on top, on your own accounts, and you see each cost before it is spent. Your ads manager and your lead responder do their work on the AI Lead Builder software.

How it works

Brief it once. Then just ask.

Brief it.

Every agency starts a new client with a brief. Yours does the same, once. Install Agency OS and type one line. It sets itself up, then asks about your business. If you do not know an answer, say so and it moves on.

Ask in your own words.

You never have to remember what to type. Say what you need and the right role picks it up. Switch on check-ins and your team lead comes to you each morning and afternoon with today's job.

Say yes.

The team remembers your business, so you never explain it twice. It only uses numbers, results and testimonials you have confirmed. Your quality editor checks the work, and you give one yes at the end.

Results

Not a theory. People are already doing this.

Most members use it to run their own business: a travel company, a healthcare software business, a training company, a non-profit. Some sell it to their clients. Both work.

Qualified leads in one month

"I moved my business onto his AI Lead Builder system, and one month later, seventy-three quality qualified leads that I'm already starting to convert."

Shamimah Koya · Social Zip · Durban, South Africa

First-page Google rankings in four months, for his contractor client

"Within four months of using the new website, we had eight pages ranking on the first page of Google."

Riyaz Rangrage · Agency owner · rebuilt the site with Agency OS

1yr+

Member for over a year

"I've been in Muhammad's room for over a year now, and I've learned the difference between the tools that are fun and the tools that earn."

Carlos Boyd · Apex Resolution · Kansas City, Missouri

Ighsaan Soules: I've achieved more in one month of being with you and this team than literally the last 10 months

Message from Markus Habermehl about a result of over $22,000

Message from Munzir Karim in his first week

Ighsaan Soules: No gurus. Just ordinary folks showing other folks what they're doing.

one month inreal messages, real membershis first week

The platform

Where the team's work goes live.

Your marketing team does its work inside Claude. The AI Lead Builder platform is where that work goes live and keeps running, with your laptop closed.

Funnels, websites and CRM. Every lead flows into one place.
Follow-up that sends itself. Email, SMS and WhatsApp.
Calls and messages answered. Leads qualified and booked, day and night.
Ad campaigns. Meta, Google and TikTok from one ad engine.

GoHighLevelCRM, funnels, websites, email, SMS, WhatsApp, automations	$297/mo
Plai.ioAI ad engine for Meta, Google and TikTok	$297/mo
Bought separatelySoftware only. No marketing team, no community, no calls.	$594/mo
AI Lead Builder, FullBoth platforms, your marketing team, the community and weekly calls	$197/mo

Plans

Pick how you want to start.

Run it yourself on Core or Full, or have us build it for you with Dominator.

Bring your own tools

Core

$97

per month

Your marketing team (Agency OS), the community and the weekly calls. You run it on the tools you already use.

Agency OS · your marketing team, plus sales prep and back office
Quick Start videos
Private community
Weekly live calls with Muhammad
Up to 5 of your people on Agency OS, each running their own
AI Lead Builder software (GHL + Plai)
Client accounts

Start Core for $97

Billed monthly. Cancel anytime.

Everything + the software

Full

$47

first month, then $197 per month

Everything in Core, plus the AI Lead Builder software where your funnels, follow-up and ads run.

Agency OS · your marketing team, plus sales prep and back office
Quick Start videos
Private community
Weekly live calls with Muhammad
Up to 5 of your people on Agency OS, each running their own
AI Lead Builder software (GHL + Plai), unlimited staff users
Client accounts, $47/month each
Bonus: 1:1 offer review with Muhammad, if you book within 72 hours of joining

Start for $47 today

$47 first month, then $197/month. Cancel anytime.

Done for you · limited spots

Dominator

$4,997

one-time, then Full at $197/month

We build it for you. You step into month two with it running.

Your brand, customer profile and offer built for you
Your full funnel built
A month of content produced
Lead ads launched, first 30 days run with you
1:1 kick-off call with Muhammad
Then everything in Full

Apply for Dominator

Limited spots each month. Discovery call required.

Not technical? We install it with you. Setup is a one-time add-on you tick at checkout: $750 with Core, $997 with Full. On a screen-share call we install it on your computer, and on Full we also set up your AI Lead Builder software account.

The promise

You will not be left stuck.

Installing it yourself? The Quick Start videos walk you through it, and any problem you hit, bring it to the weekly call or the community and we get you moving.

Do the builds in your first 30 days and bring them to the weekly call. We review what you built, live, and tell you exactly what to fix next. If your system still isn't live after we've reviewed it with you, tell us and we refund your first month. No questions asked.

And one promise underneath everything the team produces: when it meets a gap in your data, it flags the gap. It never fills it.

Free · 11 taps

Who is actually on your marketing team?

Marketing is not one job. It is at least eleven. Tap who does each one in your business today, and see your team as it really is.

Show me my team

Job 3 of 11 · Copywriter

Who writes your pages, emails and posts?

I do Someone on my staff An agency or freelancer Nobody

Questions

Common questions.

/00 Do I need Claude? And do I have to attend the calls? +

Yes to Claude: your marketing team runs inside Claude, so you need a Claude account. No to the calls. Come to the weekly calls live if you can; some of our most successful members watch the replays instead.

/01 How technical do I need to be? +

Not technical at all. You install Claude and add Agency OS; the Quick Start videos walk you through it. Then you type one line and Agency OS sets itself up and asks you a few questions. "I don't know" is always an accepted answer. After that you ask for what you need in your own words. No coding, and nothing to memorise. If you get stuck, the weekly call and the community help, or add Setup ($997 one-time) and we install it with you.

/02 I do not run an agency and do not want one. Is this for me? +

Yes. Most members use it to run their own business: a travel company, a healthcare software business, a training company, a non-profit. The name Agency OS is only where it started.

/03 What if I want it done for me? +

Two options. Setup ($997 one-time) installs Claude Code, Agency OS and your platform account for you, and you run the builds. Dominator ($4,997) builds your offer, funnel, content system and ads for you and runs the first 30 days with you. Both sit alongside your membership. Apply for Dominator.

/04 What if it does not work for me? +

Do the builds in your first 30 days and bring them to the weekly call. We review them live and tell you exactly what to fix. If your system still isn't live after we've reviewed it with you, tell us and we refund your first month. No questions asked.

/05 Can I cancel anytime? +

Yes. No annual contracts. No cancellation fees. No hoops.

/06 Does this replace my marketing person or my agency? +

No. It works alongside your staff. Anyone on your staff can use it, and every piece of work waits for a yes before it goes out. If you have a marketing person, they get a team behind them. If you have nobody, you get the roles you were missing.

/07 What does it cost to run, on top of the membership? +

Agency OS itself comes with your membership. You need your own Claude account. Video, AI images and ad spend are paid on top, on your own accounts, and you see each cost before it is spent. Writing, planning and research need nothing extra.

/08 Can my staff use it too? +

Yes. One membership covers up to five people on Agency OS, and each of them runs their own copy. It is there to work alongside your people, not replace them. On Full, you can also add as many of your staff to the AI Lead Builder software as you need.

Muhammad Asmal with mastermind members in San Diego

San Diego · with members

Who built this

13 years in the trenches. Now he teaches it.

Muhammad built, scaled and sold agency services the hard way before building AI Lead Builder, so business owners can run their marketing without it all routing through them.

Head AI Faculty, John Assaraf's Mastermind
Hosted "AI Tech Talk" on DSTV across Africa
AI Consultant, The Cave Network
Featured in Business Insider and Yahoo Finance
10M+ views across TikTok and Instagram

Your marketing team is ready when you are.

Shamimah Koya was burnt out and stuck. She moved her business onto AI Lead Builder. One month later: seventy-three quality qualified leads she is already converting.

Pick your plan

Core $97/month. Full $197/month, first month $47. Cancel anytime.